Becoming a Coffee Snob… Connoisseur 101: Go Green Coffee!
You’ve heard the words thrown around at your local coffee shop, you’ve seen ads for it in a newspaper or magazine, and you may
even have a friend who swears by it and refuses to accept anything less… sound familiar? That’s right, green coffee is on a popularity
rise, and there’s nothing you can do about it. Except, that is, figure out what exactly it is everyone is talking about.
What is green coffee? Essentially, it’s unroasted coffee. When you buy coffee beans that are dark brown and glossy, you’re
purchasing beans that have already been roasted and are ready for grinding – whereas with green coffee, you do the roasting
Who Wants Green Coffee?
In fact, a lot of people who tout themselves as coffee connoisseurs actually prefer green coffee over the pre-roasted kind. Truth
be told, coffee beans begin to lose their freshness immediately after they’ve been roasted, which means that the flavor and aroma will
diminish over time, even to the point of leaving you with stale beans. Although most packaging companies and stores do their best to ensure
the exposure of roasted coffee to the air is minimal, there’s always a risk of coming home with beans that don’t taste quite right, or may
even have very little flavor at all.
In order to ensure absolute freshness to their coffee, connoisseurs will purchase their coffee beans when they’re still green, and
roast them at home to their own preferred flavor. Home roasters aren’t too difficult to find, and the roasting process just takes a few
tries until you reach your desired flavor level. The longer you roast your beans, the stronger the coffee is going to be.
Why Go Green?
Aside from the obvious bragging rights you get from
immediately becoming a coffee gourmand, green coffee actually tends to cost less than buying roasted beans. Since other people aren’t doing
the roasting work for you, labor costs for companies are significantly lower, making it an economical purchase.
The freshness factor is also a bonus: you can actually store green coffee for several years, and it will still provide the same
quality when you finally take it out and roast it. You can store green coffee in a canvas bag at a temperature between 10 to 30 degrees
Celsius, but after roasting, you’ll need to move the beans to an airtight container to avoid rapid loss of freshness and
Of course, the downside to using green coffee beans is that you’ll have to roast and then grind your own beans every time you want
a cup of coffee, or several times a week if you’re willing to roast a large batch and store it for several days. It takes work, and if
you’re not patient, green coffee might not be the best option for you. You’ll also have to invest in a roaster and a grinder to be able to
prepare the beans correctly.
To Roast or Not to Roast… That is the Question!
In the end, you’re left with the choice between freshness and price vs. no extra work and the ease of immediate consumption. It’s
really a matter of how much effort you’re willing to put in for a cup of coffee with extra freshness.
Of course, there’s always the option of getting a stash of green beans and a roaster, and storing them until you have company over
– then you can pull the beans out and make the coffee yourself, to the amazement of your guests! Which, in all honesty, might be just as
More about green coffee right here: Gourmet Coffee Beans